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Hard Yakka started off as a small clothing company founded by David K. Laidlaw in the 1930s. By the 1960s, the Hard Yakka brand had become a name synonymous with quality, toughness, and durability, as people began to associate it with workwear that excelled. Since the year 2000, Hard Yakka has continued to grow and innovate in the workwear category and has introduced several lines including Hard Yakka Koolgear, Hard Yakka Legends, Hard Yakka Xtreme, and Hard Yakka for Women.